Private Clubs

Client: Club Corp

Private Clubs is a luxury lifestyle magazine published by Dallas-based Club Corp, the world leader in private clubs. Already in print for 22 years, our first challenge was to re-invent the magazine and reinvigorate the concept of the "Private Club" and all that the world of privilege implies. We energized the photographic approach and typography to invite younger club members — and collaborated with editors to invent new sections, new services, new navigation system, and a distinctively more modern voice.