Better Homes and Gardens

Client: Meredith Corporation

We were commissioned by Meredith Corporation to revamp Better Homes and Gardens. With a new editorial team in place, we brought BHG back to it’s roots... showcasing American attainable, affordable, inspiring homes and gardens. We wanted a more oxygenated design – allowing for big beautiful pictures and updated, cleaner typography. “Take aways” are a big part of this new design, marrying service and modern life. BHG Editors are introduced into the pages, making for a friendlier environment. We worked hard with the editors to update BHG’s photography and created a warmer, sunnier, more modern environment that has helped them re-identify the branding identities of the newBetter Homes and Gardens.