Midwest Living

Client: Meredith Corporation

We were asked to revitalize the 20 year old brand of Midwest Living. The navigation was reinvented, with a large “Discoveries” front of book section, filled with ideas for homes, local tid bits and personalities. This section had been an overlooked section in the back of the book. Features are now shown in an uninterrupted flow, highlighting the very warm, strong photography. Our challenge was to keep bringing each page back to the Midwest – so that the reader keeps “discover- ing” local treasures.