Client: Hearst International / Russia
Hearst International contacted us to modernize, westernize and invigorate the Russian Cosmo magazine. Launched for the May 2014 issue, we streamlined the design so that it was more sophisticated, modern – yet plenty fun. With a lively mix of sex, service, fashion and beauty, we energized the brand with new display fonts, a more muted color palette and clearer, cleaner navigation...with some surprise hits of photography and graphics. We worked with the staff on photography to insure that the COSMO brand was always in place.