Client: Axel Springer / Spain
We were approached by the Spanish Division of the publishing group, Axel Springer, to redesign all of their shelter magazines. The results were particularly rewarding, as it gave us the opportunity to work for very diverse audiences within that market. Nuevo Estilo is their leading shelter magazine. Here, we re-worked the navigation and service, while raising the bar of photography and the overall aspirational quality of the magazine. Newstand rewards quickly followed.