My Doctor Right
Partner: Laura Eisman + Sixty Second Stories
My Dr. Right's promotion piece serves a dual purpose. It's an explanation video for users as well as a pitch reel for potential investors. The two-minute animation graphically relays the concept, explains the need and outlines the process of this innovative consumer-driven healthcare recommendation network. We wanted the content marketing to be sophisticated, yet user-friendly in both graphic approach and tone. As a result, we created graphics that humanized what might have been an abstract concept - and made the very smart idea of My Dr. Right come to life.