Client: Meredith Corporation
LivingRoom was an entirely new idea for the shelter category – a "Lucky" concept for hip home and apartment dwellers. Yes, indeed, LivingRoom did morph into Domino, as creative director Sara Ruffin Costello was approached by Conde Nast after Meredith's launch. In collaboration with David O’Connor, we wanted a magazine about the home that was full of service, points of entry, energy and great style. Each of the homes we photographed was full of useful ideas and lessons for the trendy reader. Our studio served as art and photography directors for this launch.