Client: McGraw Hill
In collaboration with David O’Connor, we were commissioned by McGraw-Hill to create a cover-to-cover redesign, BusinessWeek’s first in 20 years. We wanted the redesign to be a marriage of a tabloid and an intellectual quarterly; The New York Post meets Foreign Affairs. In our research, we were deeply influenced by B. Martin Pedersen’s groundbreaking 1983 redesign. Over the course of 20 years it had been severely modified. We used it as a starting point and grew from there.