Planned Parenthood

Partner: Laura Eisman + Sixty Second Stories

Planned Parenthood approached SSS to help bring awareness and foster fund raising for their local chapters in Southern Nevada. We kept both motion graphics friendly, approachable, informative and inviting to remind people of PP’s 41 year history in area and ongoing support for healthcare, sex education and women’s reproductive rights. We flipped the hierarchy of PP’s branded typography and added to color palette to create a more unique but still on target approach created for this successful video content marketing campaign.